SEGMENTATION COMPETITIVE LANDSCAPE VALUE PROPOSITION MESSAGING

Stand out in B2B markets for the right reasons. Build trust from the first interaction and shift the conversation from price to the value you bring to your clients.
Let's talk about your positioning
What you get

PROCESS

Discovery

We start with a tailored questionnaire to understand what you already know about your business, clients and market — and where we need to look deeper.
Then we bring the right people together for a 2–3-hour strategy session. We discuss your business, customers, competitors and differentiators with your CEO, sales team and other people who know your business best.
Questionnaire Strategy session

Analysis

We analyze your existing materials, insights from the strategy session and relevant external research. If agreed, we also interview your clients to understand their needs and decision-making firsthand.
Around three weeks into the process, we present our findings and recommended positioning directions. You then have up to one week to choose the direction you want to pursue.
Research and strategy development Interim presentation

Final positioning

Once you’ve chosen a direction, we develop the final positioning, messaging and reasons to believe.
In the final presentation, we walk you through the strategy, answer your questions and agree on the next steps. We’ll clarify where our team can help put the strategy into practice and what you’ll need to implement it in-house.
Positioning development Final presentation

The entire process takes 4–6 weeks.

Who you'll work with

Experience you can rely on

Experience you can rely on

Jorė has been part of the We Are Marketing team since 2018 and has developed strategies for more than 100 clients. Strategic thinking isn’t just a framework for her — it’s part of her everyday work.
She listens, then challenges assumptions

She listens, then challenges assumptions

Jorė makes space for different perspectives and helps internal teams agree on priorities. But she doesn’t take everything at face value. When information is unclear or assumptions need testing, she looks for evidence to fill the gaps.
She puts into words what others struggle to explain

She puts into words what others struggle to explain

Clients value Jorė’s depth of thinking and her ability to structure ideas they’ve sensed for years but haven’t been able to articulate clearly. She helps turn that intuition into a strategic direction the whole business can work towards.
Why B2B?

Why B2B?

Jorė is drawn to the complexity of B2B businesses. Buying decisions involve multiple people, long sales cycles and a high level of scrutiny. There are no ready-made solutions, and polished messaging alone won’t convince a skeptical buyer. Every strategy starts with understanding the business and the people it serves.

FAQ

Questions worth asking before you start

Usually when you’re entering new markets, targeting a new type of customer or reaching a stage where the approach that got you here no longer supports your growth.

Look for these signals:

  • Low market relevance: people don’t know you, inquiries come from the wrong customers or awareness isn’t translating into demand.
  • Weak competitiveness: you receive inquiries, but potential clients repeatedly choose another supplier.
  • Rising acquisition costs: marketing costs grow faster than revenue.

Not every problem is a positioning problem. If the real issue is execution, timing or investment, we’ll tell you in our first conversation.

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