MARKET ASSESSMENT POSITIONING BUYER JOURNEY 12-MONTH ACTION PLAN

A go-to-market (GTM) strategy that
turns market insights into action.

Entering a new market takes more than a good product. You need to know who you’re the right choice for, why buyers should choose you and how to reach them. We bring positioning and lead generation together in one strategy, with a clear plan to start generating sales opportunities within the first 12 months.

Let's discuss the process

From a clear market position to your first sales opportunities.

Most businesses do not need "just a website". They need clarity, structure, and a site that supports real growth goals.

PROCESS

We build on your experience, backed by research and strategic thinking.

Discovery

We start with a questionnaire tailored to your business. It helps us understand what you already know, what you need to validate and where deeper analysis is required. <br /> Then we bring the right people together for a 2–3-hour strategy session. We discuss your business, customers, competitors and differentiators with your CEO, sales team and other key people who know your business best.

Questionnaire Strategy session

Analysis

We analyze your existing materials, insights from the strategy session and relevant external research. Where agreed, we also interview your clients to better understand their needs, expectations and buying decisions. <br /> Around three weeks into the process, we present our findings and recommended strategic directions. You then have up to one week to choose the direction you want to pursue.

Research and strategy development Interim presentation

Final positioning

Once you’ve chosen a direction, we develop the <a href="https://wearemarketing.lt/en/services/positioning-strategy">final positioning</a>, messaging and reasons to believe. We then connect it to the channels, content and lead generation activities needed to reach your target audience. In the final presentation, we walk you through the strategy, answer your questions and agree on the next steps — including where our team can help put it into action and what you can implement in-house.

Positioning development Final presentation

Discovery

Questionnaire Strategy session

Analysis

Research and strategy development Interim presentation

Final positioning

Positioning development Final presentation

The entire process takes 6–7 weeks.

Who you'll work with

Meet Jorė Astrauskaitė, the strategist
who connects market insights with business decisions.

Experience you can rely on

Jorė has been part of the We Are Marketing team since 2018 and has developed strategies for more than 100 clients. Strategic thinking isn’t just theory for her — it’s part of her everyday work.

She listens, then challenges assumptions

Jorė makes space for different perspectives and helps internal teams agree on priorities. At the same time, she examines the information critically. When assumptions are unclear or important questions remain unanswered, she looks for evidence to fill the gaps.

She puts into words what others struggle to explain

Clients value Jorė’s depth of thinking and her ability to structure ideas they’ve sensed for years but haven’t been able to articulate clearly. She turns those insights into a direction the whole business can understand and work towards.

Why B2B?

Jorė is drawn to the complexity of B2B businesses. Buying decisions involve multiple stakeholders, long sales cycles and careful evaluation. There are no ready-made solutions, and polished messaging alone won’t convince a skeptical buyer. Every strategy starts with understanding the business, its customers and the market it operates in.

She shares what she learns

Jorė regularly speaks at conferences about positioning and other B2B marketing topics. Since 2022, she has conducted four B2B marketing studies in Lithuania and shares her insights on LinkedIn.

Book a consultation

Experience you can rely on

She listens, then challenges assumptions

<b>Meet Jorė Astrauskaitė,</b> the strategist <br>who connects market insights with business decisions.

She puts into words what others struggle to explain

Why B2B?

She shares what she learns

Jorė regularly speaks at conferences about positioning and other B2B marketing topics. Since 2022, she has conducted four B2B marketing studies in Lithuania and shares her insights on LinkedIn.

Book a consultation

FAQ

Questions worth asking before entering a new market

A go-to-market (GTM) strategy brings positioning and lead generation together in one process. Positioning defines who you’re the right choice for and why buyers should choose you. Lead generation defines how you’ll reach those buyers and turn their interest into sales opportunities. GTM connects the two into a coordinated plan for entering a market and generating demand.

We assess each market separately, looking at demand, growth potential, local competitors and their positioning, search and channel opportunities, localization requirements and the most suitable entry approach.

The depth of analysis depends on your industry and the availability of reliable data. Where public information is limited, we identify what needs to be validated through customer interviews or additional research.

Not necessarily, but local knowledge can make a significant difference. Someone familiar with the market can help us understand buyer expectations, validate assumptions and identify opportunities that public research might miss.

Our experience also shows that the strongest results come when marketing and sales work closely together. The sooner they align on the target market, ideal customers and sales process, the better.

Early indicators, such as website traffic, content downloads and initial inquiries, may appear within the first few months of implementation.

Evaluating how inquiries turn into sales takes longer. Six months can provide an initial indication, while 12–18 months often gives a more reliable basis for conclusions, depending on your sales cycle.

The key is to track progress throughout implementation, not wait until the end of the year to understand what’s working.

Yes. Our team can help turn the strategy into action through content, campaigns, website development, brand solutions and video production. We can also measure results and help optimize activities as you learn more about the market.

Alternatively, you can implement the strategy with your own team or other partners. During the final presentation, we’ll agree on the approach that best fits your needs and capabilities.

AI can help you explore a market, summarize publicly available information and generate hypotheses. But a successful market entry requires more than a general overview. You need to understand how buyers perceive your offer, what influences their decisions and what might prevent them from choosing you.

That understanding comes from combining research with business data, sales insights and customer conversations.

For some businesses, AI-supported research may be enough to get started. But when entering a new market involves significant investment, multiple decision-makers and high-value contracts, an untested direction can be costly. A structured GTM strategy helps you make those decisions with better evidence.

hello@wearemarketing.lt

+370 627 65286

MARKET ASSESSMENT POSITIONING BUYER JOURNEY 12-MONTH ACTION PLAN

A go-to-market (GTM) strategy that
turns market insights into action.

From a clear market position to your first sales opportunities.

Goals translated into numbers