BALTIC TRANSLINE
An international freight forwarding company operating in Western Europe, the Baltics, Scandinavia, and the CIS regions. They maintain a dedicated workforce of more than 3,800 employees and have built a strong presence in the industry.
Challenge:
The organisation needed to clearly define its position in a rapidly expanding and competitive market to more effectively attract the professionals it sought and to emphasise the company’s unique qualities.
Our services included:
- Strategic Management Team Session: We conducted strategic management team sessions to align the company’s vision with the new employer’s positioning.
- Employer branding strategy: We developed a comprehensive employer branding positioning strategy to address the company’s key challenges.
Results:
- Outlined a clear direction for repositioning.
- Recommendations for internal initiatives.
- Updating the communication of the organisation’s values and developing visual solutions.
- Provided recommendations and a to-do list for public communication efforts.
