TRANSUNION BALTICS
Lithuanian division of an international data and technology company with a workforce of over 200 employees in Lithuania and a global presence in 30+ countries.
Challenge
In 2021 the company urgently needed to hire about 40 programmers within a few months, a challenging goal given the highly competitive market where candidates are not actively seeking new job opportunities.
Our input:
- Recruitment campaign management: We oversaw the entire recruitment campaign process, from creating creative concepts to preparing campaign materials and implementation.
Results:
- New industry benchmark: We leveraged the Tinder platform to recruit IT professionals, setting a new industry benchmark. It was recognised as one of the year’s top recruitment campaigns at major HR conferences, in the media, and was cited as a great example by experts in employer branding.
- Hired 50 experienced IT professionals within a remarkably short timeframe.
- 10x saved budget: Instead of the expected costs that traditional recruitment methods would have required for hiring this number of candidates, the company spent 10x less on the campaign, including agency’s and third-party costs.
- Positive feedback: The campaign garnered positive feedback from candidates and received unanimous support for the idea from current employees.
- Reinforcing desired employer brand associations: By employing a bold and striking communication campaign, the company has also successfully dismantled the myth of being a corporate organization externally, a perception that was influenced by the organization’s international presence.
Other services included:
- Employer branding strategy: We developed clear branding guidelines, emphasised key communication points, and generated ideas for both internal and public communication initiatives.
- Public image maintenance: We managed ongoing public relations efforts to maintain a positive employer image.
- Public event support: We assisted and guided in preparing speeches and presentations for public events.
- Day-to-day support: We offered continuous advice and support for internal initiatives and design projects.
Results:
- Media presence: We consistently secured coverage with at least three articles in major Lithuanian news portals every quarter, enhancing our client’s visibility and reputation.
- HR conference success: We facilitated our client’s participation and preparation for the largest HR conference in Lithuania, ensuring a prominent presence and networking opportunities.
