• Briefing session
• Customer segmentation and prioritisation
• Customer journeys development
• Touchpoints identification, audit and prioritisation
• Lead generation funnel development
• Funnel planning, budgeting and results forecasting
Lead Generation strategy document:
– Priority customer segments
– Customer journeys for priority segments
– Recommendations for touchpoints optimisation
– Lead generation funnel
– Operational plan, budget and estimates for lead generation
We are experts of B2B buyers journeys, where decision making process is often long and complex. We go deep into understanding your target segments, prioritising them and mapping how they move from feeling the problem that needs solving to discovering and choosing your service or product as a solution they need. The lead generation plan you get is concrete, measurable and easy to scale.
