• Briefing session
• Key segments identification and mapping their customer journeys
• Competitors & market analysis
• Positioning and messaging refresh (or development, if needed)
• Acquisition funnel development
Go-To-Market strategy document:
– Target market & segments
– Messaging and ways to present your products or services
– Market entry plan focused on acquiring your first customers
Our clients are mostly international businesses, operating in markets all over the globe. This gives us a hands-on experience of knowing what is required to be successful in specific markets and how to achieve that.
We pay a lot of attention to thinking through how your value proposition, target segments and the way you present your brand should be adjusted to the new markets. Finally, we want to develop you a very concrete plan on getting those first 10 or 100 customers (because it always depends on your specifics).
