• Briefing session about your company
• Interviews with key stakeholders (e.g. CEO, HR, CMO)
• Internal materials overview
• Employees’ survey or interviews (optional)
• Competitors analysis
• Positioning and its wording development
• Strategic plan of new and upgraded communication initiatives development
• Session with the client for analysis and strategic plan representation
Strategic document with:
– analysis of your current position
– key competitors’ overview
– approved positioning and its wording
– defined communication directions, channels and target audiences
– ideas for new communication and internal initiatives that supports approved positioning
– insights on how to improve existing communication practices
– recommendations for defining key KPI`s
We focus on the in-depth analysis of how the company works and how we could strengthen your employer image considering the whole employee/candidate journey. It helps organisations to improve their recruitment efforts and create a positive work culture that attracts and retains top talent. Our B2B specialisation helps, too, as we are ready to deep-dive into the complexities of your business and have experience working with different industries and employees’ target groups including office or blue-colour workers. The insights you receive will be based on the recommendations of professionals who have been in the market for more than 10 years and are internationally certified employer brand specialists.
