The goal is to involve the employees in the continuous formation of the company's brand awareness in the minds of potential customers, employees or other target audiences by creating a sustainable system: guidelines, providing members with knowledge, detailed help and support until habits are formed, and implementing a motivational system.
process
How we work
01
System creation
Selection criteria for participants in the employee advocacy program
Creation of a motivational model
Preparation of general communication guidelines and company recommendations (tagging, hashtags, content dos & don’ts, reactions to competitors)
Creation of a content moderation system and agreement of principles / establishment of internal communication rules
Preparation of tools: 12 design templates in ppt format
KPI identification and monitoring
02
Program presentation
Meeting with the selected candidates and presentation of the program
Agreement on goals and presentation of motivation scheme
LinkedIn profile preparation trainings
03
Introductory trainings
LinkedIn algorythm and what to know when writing
Writing techniques
Usage of design templates
Introduction to tools for planning, generating ideas, etc.
04
Support sessions
Review of results and analysis of good practices
Group generation of ideas (taking into account relevant topics for the company)
Discussion of practical situations: responding to comments, divination of the circle of contacts
05
Review of the system created
Evaluated after 3 months and recommendations for efficiency are provided
06
Individual consultations
Individual consultations for reviews of created content
