Create a design system that clearly conveys the direction of the design so that it can then be flexibly adapted to specific situations and needs.
what makes up a design system?
01
Use of the logo - defines the basic guidelines and variations of the use of the logo.
02
Colors - the default color palette of the brand with digital and print codes
03
Fonts – selected font(s), specified text composition rules, hierarchy of text sizes and thicknesses
04
Graphic elements - selected and defined graphic elements, backgrounds or patterns that form the integrity of the brand identity
05
Layout composite grid - a set of proposed layout grid with examples of use
06
Photo style – defining the recommended photo style
07
Usage examples - several selective examples are provided to visualize the brand design system in different layouts (digital or print)
how is this different from a brandbook?
A brandbook, as we traditionally understand it, is an extended document designed to be used by a large number of different people or partners. To create a brandbook, you can additionally order:
