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2022

Education

Design

About the project

KSU visual identity and website. More than university!

“Beyond the known” means more than the existing knowledge.

KSU provides the most relevant scientific knowledge, but also encourages you to go beyond that and pose questions (unconventional thinking), persistently look for the answers (determination) and be creative in making use of all available tools (resourcefullness).

Logo was created using the middle part of the letters KSU, symbolising what’s known for the human kind. The hidden parts represent what is yet to be explored, and the curiosity of the client is evoked to do exactly that. The university encourages outside-the-box thinking: questioning the status quo and going beyond what is known.