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We updated the visual identity to reflect growth, not just history

2025

IT

Design

About the project

New Fair Standards Alliance Identity

This autumn, Fair Standards Alliance celebrates its 10th anniversary — a decade of growth, collaboration, and commitment to fairness. To mark this important milestone, we are introducing a completely new identity. The new logo and refreshed visual style reflect who Fair Standards Alliance is today: bolder, more confident, and more contemporary — exactly how we see our future and how we aim to shape it.